In the DEFINING phase, through investigative discussions with the client, we discover strategic and branding opportunities including:

Knowledge Transfer – Understanding the strategic goals of the business

Brand Strategy – Creating or implementing the brand including the most appropriate ‘look and feel’ for the site and an optional custom facebook fanpage.

Navigation Strategy - Defining the features and functionality to best meet the needs of the target audience using a site map to illustrate a view of the site and navigation structure.

Content Strategy - We create a spreadsheet that defines the number of pages, type of content, frequency of updates for each page etc.

Maintenance and Management Strategy – We define hosting, and the post launch management process.

Marketing Strategy - We identify keywords to be used by search engines; and identify site and business metrics to track performance goals and objectives.

Phase I Deliverables: Strategic and Creative Synopsis of the 6 strategic areas

During the DESIGNING phase, we develop the ‘look & feel’ of the website, as well as finalize the site’s content placement and navigation.

To complete this phase we perform the following action items:

User Interface Design - We design the website ‘look & feel’ and navigation. We utilize information gathered during the DEFINE phase and then explore different approaches to communicating the core brand message. We further refine the design until a final ‘look & feel’ is agreed upon.

Content Organization – We review content and define categories for content.

Slideshow Graphics - We design animated sequences such as product demos, information graphics and marketing messages.

Soft Launch – We configure a staging server and migrate the site’s design for online viewing.

Phase II Deliverables: Interface Design [‘look & feel’], Navigation, Slideshow Graphics and Staging Server Configuration.

To complete the DEVELOPMENT phase we perform the following action items:

Front End Coding – We write the HTML, CSS, PHP and other appropriate
technologies.

Content Development – Finalize and optimize all site content (images, copy, META data)

Database and Application Development – Build facebook fan Pages, mobile applications, databases, program applications, integrate content management, ecommerce and establish data connections

Quality Assurance – Testing is of critical importance with web sites, especially web applications. We test the functionality making modifications as needed.

Soft Launch – After the site is tested, we launch it to a public server for final review and additional testing.

Phase III Deliverables: Fully integrated Website

During the DEPLOYMENT phase, we review the site design, navigation, copy, content and code. After the site is approved, we launch it to a server to be hosted.

This phase includes:

• Site Maintenance Training - Train client staff to perform maintenance, email and content management.
• Live Operation - Migrate code to production server and test. Install all production tools and code. Integrate analytics. Register DNS and propagate site worldwide.
• Search Engine Registration - Submit URL  to Google, Yahoo, Bing and others.

Phase IV Deliverables: Live Public Website, Search Engine Registration and Site Maintenance Training.

During our MARKETING phase we employ a variety of strategies depending on client needs and budget.

These include:

• Search Engine Optimization
• Pay-Per-Click Programs
• Email Marketing 
• Online Video
• Mobile App  - Available with our Premium Package

Social media integration ensures that genuine interest is sparked by real people around a brand. Through social media we help build a community of repeat customers and brand recognition.

Our social media strategies include:

• A Custom Facebook Fan Page
• Social Media Site Integration & Blogging
• Social Media Sharing
• Social Media Tracking and Reporting

The MANAGEMENT phase includes website hosting management, google analytics reporting, content management, malware removal from wordpress blogs, anti-virus protection.

Additional management services available include:

• Full time or Part time offsite content management
• Reputation Management

With all of the places customers can find information about you, such as review sites, business rating agencies, press releases, news articles, blogs, social media pages, it is critical that the best information about your business rises to the top. Contact us to see how we can help you manage your reputation online, remove malware and viruses from your wordpress site.