In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
Posts Tagged ‘marketing’:
Evan Williams on what’s behind Twitter’s explosive growth (2008)
In the year leading up to this talk, the web tool Twitter exploded in size (up 10x during 2008 alone). Co-founder Evan Williams reveals that many of the ideas driving that growth came from unexpected uses invented by the users themselves.
Morgan Spurlock: The greatest TED Talk ever sold
Much of the TV, video, film and sport we watch is sponsored by a brand, a product, a corporation. But … why? With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. And yes, the onstage naming
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Johanna Blakley: Social media and the end of gender
Media and advertising companies still use the same old demographics to understand audiences but they’re becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media and women users outnumber men, Blakley explains what changes are in store for the future of media.
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