In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
Author Archive:
Evan Williams on what’s behind Twitter’s explosive growth (2008)
In the year leading up to this talk, the web tool Twitter exploded in size (up 10x during 2008 alone). Co-founder Evan Williams reveals that many of the ideas driving that growth came from unexpected uses invented by the users themselves.
Tony Robbins: Why we do what we do, and how we can do it better
Tony Robbins discusses the “invisible forces” that motivate everyone’s actions — and high-fives Al Gore in the front row.
Sir Ken Robinson: Do schools kill creativity?
Sir Ken Robinson makes an entertaining and profoundly moving case for creating an education system that nurtures (rather than undermines) creativity.
Stanley McChrystal: Listen, learn … then lead
Four-star general Stanley McChrystal shares what he learned about leadership over his decades in the military. How can you build a sense of shared purpose among people of many ages and skill sets? By listening and learning — and addressing the possibility of failure.
Morgan Spurlock: The greatest TED Talk ever sold
Much of the TV, video, film and sport we watch is sponsored by a brand, a product, a corporation. But … why? With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. And yes, the onstage naming
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Juan Enriquez: Tech evolution will eclipse the financial crisis
Even as mega-banks topple, Juan Enriquez says the big reboot is yet to come. But don’t look for it on your ballot — or in the stock exchange. It’ll come from science labs, and it promises keener bodies and minds. Our kids are going to be … different.
Pattie Maes: Unveiling game-changing wearable tech
This demo — from Pattie Maes’ lab at MIT, spearheaded by Pranav Mistry — was the buzz of TED. It’s a wearable device with a projector that paves the way for profound interaction with our environment. Imagine “Minority Report” and then some.
Simon Sinek: How great leaders inspire action
Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers.
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